Our story · 2023 — 2026

Sewn at thekitchen table.

Skillz Bands started as something between La Mamma and her son. Three years later the kitchen table is still the workshop, and every order still arrives as an Instagram DM.

La Mamma Custom · workshop · Italy
Portrait · 001
La Mamma Custom · workshop · Italy
Founded
Italy · 2023
Maker
La Mamma Custom
01The first cut

An old pair of jeans, a post, a DM from Denmark.

It started in Italy in mid-2023. I was traveling for Speedsoft tournaments, collecting Headbands, and I wanted something different from what the market had. I asked La Mamma if she'd help me try.

She turned an old pair of jeans into the very first Skillz Band. I wore it on the field. Teammates asked where I'd got it. I posted it on Instagram. The first official order shipped from Italy to Denmark a few weeks later, and we never stopped sewing.

SK · 001
ITALY → DENMARK · 2023
FIRST DM

It was never meant to be a business. It was a passion project, born at home in Italy.

— Elo — founder
02La Mamma Custom

A two-person operation.

From the very beginning, every band has been handmade by La Mamma Custom. She keeps 100% of the profits. I handle the designs, the drops, the DMs, and the photos from the field.

La Mamma Custom
She does · 01
La Mamma Custom
cuts · stitches · finishes

Cuts, stitches, finishes. Has sewn every single Skillz Band by hand since 2023. The name was coined in 2024 by a friend, Bastian, to honor the true maker behind the brand.

Elo
He does · 02
Elo
designs · drops · DMs

Speedsoft player. Sketches every drop, sources the materials, posts the photos, replies to every DM. Founder, son, customer service.

03Milestones

From the kitchen to ten countries.

Three years of slow, word-of-mouth growth. No paid ads, no marketplaces — just DMs and tournaments.

2023
Origin
First Skillz Band sewn

La Mamma turns a worn pair of jeans into the very first headband.

2023
Drop #1
First DM order

An Instagram post catches fire. Order ships from Italy to Denmark.

2024
Packaging
Editorial packaging

Custom drop-book style packaging designed and printed.

2024
Collab
× Skullperformance

First brand collaboration with the Speedsoft brand Skullperformance.

2024
Naming
“La Mamma Custom”

Bastian coins the name to honor the maker behind every band.

2025
Community
First raffle

Community giveaway hosted on Instagram.

2025
Product
Pouches line

Headband pouches launch — same denim, same hands.

2025
Collab
× Tritage Mentality

Second collaboration drop with Tritage Mentality.

2026
Web
Dedicated storefront

Goal: a real website and official social storefronts. Orders out of the DMs.

04The product

100% cotton denim. Nothing else.

Denim because it's tough enough for a full tournament weekend. Cotton because it breathes and soaks sweat. Every band is cut from real jeans, finished with vinyl prints on the ends, sometimes a graphic on the front. For special drops we also work mixed synthetic blends from premade patterned fabrics — designer-style prints and beyond.

01
Vinyl-print tag
Edition stamp on every end. Custom prints on some drops.
02
100% cotton denim
Cut from real cotton denim. Heavy enough to hold a knot.
03
Reinforced lockstitch
Double-edge finish. Survives the wash and the field.
04
Hand-cut length
Sized to tie around any head, every time.
Core objectives · every band
01
Durability

Survives multiple tournaments without fraying.

02
Security

Holds a knot. Doesn't slip mid-game.

03
Absorption

Cotton soaks sweat. Synthetic blends don't.

04
Breathability

Wear it on the field or off — it stays cool.

By the numbers · 2026

Three years, word of mouth only.

100+
Players wearing Skillz
11+
Countries shipped
03
Years on the field
02
Hands on every band
Practical

Materials, care, and how to order.

M.01
Materials

100% cotton denim, cut from real jeans. Vinyl tag on every end, occasional front graphic, reinforced lockstitch. Made in Italy.

C.02
Care

Cold machine wash, hang dry. Skip the dryer — heat is rough on cotton.

O.03
Ordering

Every order still goes through Instagram DM, the same way since day one.

On the field

Where the bands actually end up.

Tournaments, training days, after the smoke clears. Photos sent in by players across Europe and beyond.

See the full Drop Book →
@bnkr.filo.77
001
@bnkr.filo.77
@hcgreg
002
@hcgreg
@jacopomargheri
003
@jacopomargheri
@jesse__bastian
004
@jesse__bastian
Get one yourself

DM us your loadout.

Pick from a current drop, or commission a custom headband from your fabric.

Order on Instagram →